Marketing And Sustainability From The Perspective Of...

Marketing cannot be defined by a single aspect. Marketing is formulated by the approach of satisfying customer’s wants and needs, segmentation, targeting and positioning and meeting organizations objectives. To function effective marketing is to create awareness, market research and create a desire for a product or service to name a few. Every person in an organization is responsible for marketing. Drucker (1954) stated that ‘Marketing is not only much broader than selling. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise.’ The aim of this report is to critically analyse ’Marketing and sustainability from the perspective of future decision makers’ by D. Pantelic, M Sakal and A Zenhetner (2016). In doing so, clearly defining and explaining what is meant by the term ‘sustainability’. Critically evaluating the results presented within the article. Evaluating the impact the finding will have on marketers in the industry and recommendations to marketers on how to respond to these impacts. What is Sustainability? According to World Commission on Environment and Development. (1987). Sustainability is defined by maintaining the needs of the current generation without compromising forthcoming generation’s individual needs. Chambers, Porritt and Thomas (2007) also agree that a sustainable development comes fromShow MoreRelatedB2b Branding : A Sustainability Perspective1377 Words   |  6 PagesB2B BRANDING IN EMERGING MARKETS: A SUSTAINABILITY PERSPECTIVE INTRODUCTION B2B companies, especially in emerging economies, operate in socio-economically and ecologically susceptible areas. We will have to create a conceptual model for how they can utilize develop a conceptual model for how they can leverage sustainability to build their corporate reputation and gain both social and financial rewards. In doing so companies change their focus from being market, customer or even shareholder drivenRead MoreSustainability Planning For Sustainable Policies Essay1357 Words   |  6 Pagessingle tool under any given circumstance. The primary reason for sustainability planning in Forest Management, Wildlife Conservation and Rangeland Management lies in ensuring natural resources serve the present as well as future population. However, it is impossible to convince the population that is being driven by economic needs to abide by sustainable policies without concrete reasons; this brings in the notion of science-based decision making. Just in case a significant port ion of the resources haveRead MoreTesla Ford s Influence On American Innovation Essay1567 Words   |  7 Pagesone of the highest growth rate in U.S. This success of the company is contributed to Elon Musk, the CEO and Product Architect of Tesla (Tesla, 2014), who has a very strong vision of company’s future. Finance Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. From the figures below, it showed that Tesla had a net loss in 2012. It was until the first quarter of 2013 that Tesla finally posted profits for the first time in its ten-year history. Tesla sufferedRead MoreChanging Consumer Based Fashion Industry1443 Words   |  6 Pagestowards sustainability, and overall environmental awareness effect consumer decisions. From an economic perspective, looking at the opportunity cost of clothing quality, supply of produced clothing, and demand for a new found sustainable market give the fashion an industry an opportunity to grow into a more sustainable venture. As social media grew with the advancement of technology, so did the knowledge of trends within the fast moving and producing fashion industry. In a sustainability articleRead MoreResearch Methodology in Functional Areas1513 Words   |  7 PagesRESEARCH METHODOLOGY RELEVANCE OF RESEARCH IN DECISION MAKING IN VARIOUS FUNCTIONAL AREAS OF BUSINESS SUBMITTED BY: DEEPTI(0918111) KRITHIKA (0918119) NAMRATA (0918124) NITA (0918129) NIDHI(091812) SHYAMALA (0918154) RELEVANCE OF RESEACH IN BUSINESS While many business ideas blossom into successful businesses, there are many others that did not move beyond the business plan or offering memorandum. And among those that get funded and started, many fail eventually. While there can be manyRead MoreSustainability Change The Landscape Of The Competitive Market World Essay1821 Words   |  8 PagesSustainability is generating higher attention and growth in public awareness with each passing day. Sustainability issues are increasing concern to all living beings, as it is a growing agenda for the government legislatives. The media does not lose a chance to cover any aspect of the topic and thus we know that sustainability and business are now one of the hottest topics of the time. The questions that we face now are, will sustainability change the landscape of the competitive market world? IfRead MoreImportance Of Entrepreneurship During The 21st Century Essay1572 Words   |  7 Pagesprimarily responsible. These social entrepreneurs easy to use, you understand and integrate ethical broad support ideas to take the number of citizens who resist your idea and put it to maximize. Leading social entrepreneurs prove recruiters masses makers- local models that citizens of their ideas by way of action can do almost anything. This article examines the role of social enterprise in the private sector in sustainable development in New Zealand. A review of the literature shows a wide rangeRead MoreResearch Methodology in Functional Areas1504 Words   |  7 PagesRESEARCH METHODOLOGY RELEVANCE OF RESEARCH IN DECISION MAKING IN VARIOUS FUNCTIONAL AREAS OF BUSINESS SUBMITTED BY: DEEPTI(0918111) KRITHIKA (0918119) NAMRATA (0918124) NITA (0918129) NIDHI(091812) SHYAMALA (0918154) RELEVANCE OF RESEACH IN BUSINESS While many business ideas blossom into successful businesses, there are many others that did not move beyond the business plan or offering memorandum. And among those that get funded and started, many fail eventuallyRead MoreManaging Public Transport Using Customer Satisfaction Data837 Words   |  3 PagesPublic transport in an era where sustainability matters are thoroughly concern and have to comply with customer needs and expectation, challenges certain research on how customers perceive service quality at this sector (Fonseca et al. 2010). For instance, in service quality concept, reliability identified as significant factor to measure customer satisfaction since it can affect the way of customer or non-customer perception related with their travel experience (Edvardsson 1998). Therefore, satisfactionRead MoreNintendos Strategic Decision For New Market Space1707 Words   |  7 Pagesconsideration as well. Correspondingly, this report will analyze Nintendo’s operational decisions in the context of whether they have benefitted or hindered the company’s success. Company Strategy Nintendo sympathizes with a corporate ideology known as â€Å"Blue Ocean† strategy. The Blue Ocean entails that Nintendo will search for new market space, i.e. newer bluer waters, as opposed to creating red waters, bloodied from competition. Though this strategy is merely something to strive toward, it greatly