Marketing And Sustainability From The Perspective Of...

Marketing cannot be defined by a single aspect. Marketing is formulated by the approach of satisfying customer’s wants and needs, segmentation, targeting and positioning and meeting organizations objectives. To function effective marketing is to create awareness, market research and create a desire for a product or service to name a few. Every person in an organization is responsible for marketing. Drucker (1954) stated that ‘Marketing is not only much broader than selling. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise.’ The aim of this report is to critically analyse ’Marketing and sustainability from the perspective of future decision makers’ by D. Pantelic, M Sakal and A Zenhetner (2016). In doing so, clearly defining and explaining what is meant by the term ‘sustainability’. Critically evaluating the results presented within the article. Evaluating the impact the finding will have on marketers in the industry and recommendations to marketers on how to respond to these impacts. What is Sustainability? According to World Commission on Environment and Development. (1987). Sustainability is defined by maintaining the needs of the current generation without compromising forthcoming generation’s individual needs. Chambers, Porritt and Thomas (2007) also agree that a sustainable development comes fromShow MoreRelatedB2b Branding : A Sustainability Perspective1377 Words   |  6 PagesB2B BRANDING IN EMERGING MARKETS: A SUSTAINABILITY PERSPECTIVE INTRODUCTION B2B companies, especially in emerging economies, operate in socio-economically and ecologically susceptible areas. We will have to create a conceptual model for how they can utilize develop a conceptual model for how they can leverage sustainability to build their corporate reputation and gain both social and financial rewards. In doing so companies change their focus from being market, customer or even shareholder drivenRead MoreSustainability Planning For Sustainable Policies Essay1357 Words   |  6 Pagessingle tool under any given circumstance. The primary reason for sustainability planning in Forest Management, Wildlife Conservation and Rangeland Management lies in ensuring natural resources serve the present as well as future population. However, it is impossible to convince the population that is being driven by economic needs to abide by sustainable policies without concrete reasons; this brings in the notion of science-based decision making. Just in case a significant port ion of the resources haveRead MoreTesla Ford s Influence On American Innovation Essay1567 Words   |  7 Pagesone of the highest growth rate in U.S. This success of the company is contributed to Elon Musk, the CEO and Product Architect of Tesla (Tesla, 2014), who has a very strong vision of company’s future. Finance Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. From the figures below, it showed that Tesla had a net loss in 2012. It was until the first quarter of 2013 that Tesla finally posted profits for the first time in its ten-year history. Tesla sufferedRead MoreChanging Consumer Based Fashion Industry1443 Words   |  6 Pagestowards sustainability, and overall environmental awareness effect consumer decisions. From an economic perspective, looking at the opportunity cost of clothing quality, supply of produced clothing, and demand for a new found sustainable market give the fashion an industry an opportunity to grow into a more sustainable venture. As social media grew with the advancement of technology, so did the knowledge of trends within the fast moving and producing fashion industry. In a sustainability articleRead MoreResearch Methodology in Functional Areas1513 Words   |  7 PagesRESEARCH METHODOLOGY RELEVANCE OF RESEARCH IN DECISION MAKING IN VARIOUS FUNCTIONAL AREAS OF BUSINESS SUBMITTED BY: DEEPTI(0918111) KRITHIKA (0918119) NAMRATA (0918124) NITA (0918129) NIDHI(091812) SHYAMALA (0918154) RELEVANCE OF RESEACH IN BUSINESS While many business ideas blossom into successful businesses, there are many others that did not move beyond the business plan or offering memorandum. And among those that get funded and started, many fail eventually. 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And among those that get funded and started, many fail eventuallyRead MoreManaging Public Transport Using Customer Satisfaction Data837 Words   |  3 PagesPublic transport in an era where sustainability matters are thoroughly concern and have to comply with customer needs and expectation, challenges certain research on how customers perceive service quality at this sector (Fonseca et al. 2010). For instance, in service quality concept, reliability identified as significant factor to measure customer satisfaction since it can affect the way of customer or non-customer perception related with their travel experience (Edvardsson 1998). Therefore, satisfactionRead MoreNintendos Strategic Decision For New Market Space1707 Words   |  7 Pagesconsideration as well. Correspondingly, this report will analyze Nintendo’s operational decisions in the context of whether they have benefitted or hindered the company’s success. Company Strategy Nintendo sympathizes with a corporate ideology known as â€Å"Blue Ocean† strategy. The Blue Ocean entails that Nintendo will search for new market space, i.e. newer bluer waters, as opposed to creating red waters, bloodied from competition. Though this strategy is merely something to strive toward, it greatly

The Role of Women in the Iliad Essay - 724 Words

Thesis Statement: Women play a major role in the Iliad. Examining the impact of female characters in an epic dominated by war and the men who fought it. Major female characters include Helen, Briseis, Athena, Aphrodite, Hera , Thetis and Chrysies. The Iliad is first and foremost an epic poem about a war waged by men. Even though there are no female warriors , apart from the goddesses, women play a major role in defining the course of it. The roots of the war can be traced back to the beauty contest between Athena , Aphrodite and Hera which Paris is chosen to judge. Each Goddess offers Paris a bribe in return for favoring them, but in the end Paris chooses Aphrodite’s gift of the most beautiful woman in the world ; Helen.†¦show more content†¦. In his pain Achilles calls upon his mother Thetis , who is a goddess, to help him. He asks her to convince Zeus to help the Trojan cause so the Greeks, Agamemnon in particular, would realize the importance of Achilles. Zeus helps the Trojans and that is how , due to Briseis and Thetis , the Greeks suffer heavy casualties and pushed to the brink of defeat. Goddesses also have a p rominent part to play in the Iliad. Apart from convincing Zeus , Thetis also brings new armor for Achilles: â€Å"and down she flashed like a hawk from snowy Mount Olympus / bearing the brilliant gear, the god of fire’s gift† (XVIII:717-718).She was the one who convinces Achilles to obey Zeus’ orders and return Hectors body back to Priam. Athena and Hera rank among the most powerful forces in the book. Even the other male gods cannot stand up to them, and Ares, supposedly the god of war, must cede to Athenas superior might on two occasions. Moreover, Athena and Hera are more than just assertive and forceful. They are cunning, quick-witted, and sharp-tongued. By using her womanly assets and a little trickery, Hera incapacitates Zeus, after Achilles rejoins the battle, which allows the Greeks to gain the upper hand. Athena was the one that tricked Hector into facing Achilles man-to-man: â€Å"Athena luring him on with all her immortal cunning-† (XXII-293) even though she knew Achilles would kill him. Aphrodite onShow MoreRelatedThe Role of Women in the Iliad Essay examples1593 Words   |  7 PagesThe role of Women in the Iliad Throughout history, women have held many different roles in society. Men have traditionally been viewed as superior since the beginning of time. Homers Iliad is an excellent example of the suppressive role of women at this time. Women were treated merely as property and were used for producing material within the household. Paralyzed by their unfortunate circumstances, they were taken and given as if they were material belongings. In Homers Iliad, we conceiveRead More The Role of Women in Homer’s Iliad Essay796 Words   |  4 PagesThe Role of Women in Homer’s Iliad Homer’s Iliad is undoubtedly focused on its male characters: Achilles, primarily, but also Hector and Agamemnon. Nevertheless, it seems that the most crucial characters in the epic are female. Homer uses the characters of Thetis, Andromache, and Helen as a basis for comparison to the male characters. Homer wants his audience to see and understand the folly of his male characters in choosing war over peace, aggression over kindness, and honor over family. WhileRead More A Comparison of the Role of Women in Homer’s Odyssey and Iliad3375 Words   |  14 PagesThe Role of Women in Odyssey and The Iliad The Iliad and Odyssey present different ideals of women, and the goddesses, who are presented as ideal women, differ between the two epics. The difference in roles is largely dependent on power, and relations to men, as well as sexual desirability and activity. The goddesses have a major role in both epics as Helpers of men. They have varied reasons for this.   One is a maternal instinct. This is displayed in the literal mother-son relationshipsRead MoreWomen in the Iliad Essay example616 Words   |  3 PagesCritical Review Essay Women In the Iliad The role of women in the Iliad is a subject that remains open to debate. Lefkowitz, in her article The Heroic Women of Greek Epic, argues that without the role of women in the Iliad the story would not have occurred (504 ). Lefkowitz points out that the Iliad opens with a description of a plague that was caused as the result of the capture of Chrysies by Agamemnon (504). Chryseis is the daughter of a priest named Chryses. Chryses wants his daughterRead MoreComparison between The Iliad and The Women of Troy Essay903 Words   |  4 PagesThe Iliad by Homer and the Women of Troy by Euripides are both Greek works of literature that look at the Trojan War from different perspectives. Book 6 of the Iliad illustrates that the ultimate glory is to fight for the city with no regard to the impact on the family. The Women of Troy focuses on the negatives that war causes, especially towards the soldier’s wives and children. Whereas the Iliad focuses on the battle itself and centers on the warriors, the Women of Troy focuses on the wrathRead MoreAnalysis Of Lysistrata And Homers The Iliad1120 Words   |  5 Pagestales, that the true depiction and discernment of the ancient Greek society comes to life. Ar istophaness Lysistrata and Homer’s The Iliad are examples of the ancient Greek tales that tell stories of the social, religious, cultural and moral theories that reflect the ancient Greek society. Through the societal aspects, like war, love, courage and the role of women, the ancient Greek story and definition of life gradually comes to life and reconciles the actions of the ancient characters. Since theRead MoreAncient Greek Perception of War, Role of Women and Children, and Immortals833 Words   |  4 PagesIn the Iliad, the oldest and greatest of the Greek epics, Homer tells of the wars fought between the Greeks and the Trojans. Much of this books main focus takes place during the Homeric period in which the Trojan War began. In a pre industrial society, Homer describes the way mortals and immortals sought their existence throughout the Trojan War. Homers style of writing in Iliad enables a modern reader to perceive how the Ancient Greeks thought of warfare, of religi on, and of the role of womenRead MoreAnalysis Of Homer s The Iliad 1352 Words   |  6 Pagesthis time, women have held many different roles in society. In the Iliad, Homer portrayed the role of women in his time as having a very suppressive role. Women during this period of time and especially in this culture are treated primarily as merely property and were used for producing material within the household. Women were often taken and given as if they were material belongings, due to their lack of choice and their unfortunate circumstances. However, apart from portraying women as pieces ofRead MoreThe Role Of Women And Their Influence On The War1446 Words   |  6 Pagesanother vital component in The Iliad is the role of women and their influence on the war and their association with different characters. Scholar Mary R. Lefkowitz, disputes that ladies had some freedom and were under the supervisions of man. The scholar inscribes: In the Homeric epics, women seem to have little independence; they were always under the guardianship of a man, whether a husband, father, or even a son. Wives must live in their husband’s cities; women like Chryseis or Briseis, who haveRead MoreEssay on Womens Roles in Greek Society 1201 Words   |  5 PagesThe Iliad uncovers the truth behind what Greeks believed to be the role of women in society. The Greek goddesses and the mortal women represent two sides that women had in society. The Greek goddesses held power over the war, whereas, the mortal women are there as prizes or timà ©. Aphrodite is the prime example of a goddess who held a lot of power, mainly by using manipulation, in the Trojan War. Helen represents the quintessential idea of a woman representing timà ©. These two portrayals of women in

Management and Business Context for Motors - MyAssignmenthelp

Question: Discuss about theManagement and Business Context for Motors. Answer: Introduction: Company Profile: General Motors is the company that deals and operates in automobile industry. It is the company that has its headquarters situated at Detroit, Michigan. The company has been established in 1908. It performs various functions such as designing, manufacturing, marketing and distributing the vehicles and the related products. The company operates in 35 countries with the operations of manufacturing the cars and trucks (Jobber Ellis-Chadwick, 2012). The company is also called as GM and its cars and trucks are sold all over the world. Some of the brands that are associated with the company are Chevrolet, Holden, GMC, Wuling etc. SWOT Analysis: Strength: Huge market share: The major strength of the company is its hug market share. The share value of the company is consistently increasing in the market of China and various other countries thus suggest that the company has its acceptance in the international market as well. International knowledge: being a worldwide company, the company is operating its functions very well in international market and thus proves that the company has great international knowledge (Malhotra, 2008). Wide range of brands: As discussed that the company has range of brads that are associated with the same. These brands serve the large market segment and act as the strength for the company. Weakness: Outdated technology: Even though the company is operating and functioning in the industry since years but still not able to compete with new trends because it has not updated the technology they are using to manufacture the products. Only focus on US market: The Company is operating worldwide but the main focus of the company always remains at the US market (Pinto, 2007). In order to compete with the competitors, the need of hour for the firm is to come up with the strategies that can helps in increasing the sales in international countries along with US. Low quality: This is also the major weakness of the firm. The company is very well-known but still serves the market with low quality products as compared to competitors. Opportunities: Technological improvement: It is the very essential need of the firm to substitute its technology in order to manufacture the products. The company should substitute the energy use by making the hybrid vehicles that have more fuel efficiency. More focus on global market: The Company also has the opportunity to shift their focus towards global market as thecae already established their businesses there. They have t maintain the same too. Threats: Rising competition: The automotive industry is very much competitive in nature thus develops the threat for the company (Turban, Sharda, Aronson King, 2008). Increased fuel prices: The Company is manufacturing trucks and cars that have less fuel efficiency and thus rise in fuel prices is the threat for the company. Competitor Analysis: The competitors of General Motors are highly competitive in nature. the major competitors includes Toyota, Ford, Nissan, Honda etc. the competition is not high in the parent country but all these companies have their businesses all over the world and thus gives tough competition to General Motors in every area. With the rise of these companies, the intensity of the competition has increased in the industry (Lee-Ross Lashley, 2010). The competition is not just with the products but also with the prices. The competition in prices results in declining prices of the vehicle which decreases the profit margin of the companies as well. Another reason that can be majorly considered is the homogeneity in the products. There is not much differentiation in the products in this industry mad thus the companies have to deliver somewhat similar products to the market which becomes challenging for them in tis competitive environment. What is Globalization? Globalization is the process that helps in expansion of business to the international country. It helps the companies to cross the boundaries and explore the new market. In the process globalization the transfer of knowledge, technology, processes, designs etc. takes place. The companies have to make many efforts in order to go global. They have to analyze the overall market of the host country in order to establish their business in that country. Globalization provides a win-win situation for both the company and the international country in which it will establish its business (Weske, 2012). This is because the country earns the foreign revenue from the company and the company can get access over the larger and the new market so as to hence the business. GM motors is the company that has took full advantage of this strategy and opened its businesses almost all over the world. Advantages of Globalization: The first advantage of globalization is that it provides a great platform for the companies who want to expand. It integrates the world and thus brings unity. This is because more than one country nationals are involved in the business so the country may for healthy relations with each other (Fairclough, 2009). Workforce diversity is another big reason for the popularity of globalization in business. As the companies operate in different countries so they have to give the people from the local country as well. This brings the diversity in the workforce and the people with different culture and beliefs world together in the same organization for the common goals (Laanti, Gabrielsson Gabrielsson, 2007). Another advantage of globalization is that if the company established its business in the foreign country then it brings opportunities for the people of that country to get employment. Disadvantages of Globalization: The first negative impact of globalization is on the local market of the countries. As more and more multinational companies spread their businesses and functioning in different countries, the local market of those countries face the threat from such MNCs Globalization is the process that results in over use of the resources of the host country as well as the parent country. This increases the transportation and thus the use of fuel resources. Business Issues in Globalization: It is very moral for the business to face one or the other issues because go globalization. Some of them are discussed below: Issue in maintaining consistency: The major issues that has been faced by most of the companies along with GM is that it take so much of efforts for the companies to maintain the consistency in the design, functions and processes that requires to manufacture the products. This is because, it is not necessary that every resource is available abundantly in every county where the company operates (Audet, Dennis Le Digabel, 2010). Increasing cost: Globalization of the businesses results in increase of cost for the functions that are being conducted. This is because some of the extra functions are required to be conducted when the company operates in two or more countries. Communication and cultural barriers: When a company operates in different countries, it needs to communicate with the people in the subsidiaries. Thus, it becomes difficult for them to communicate as the culture and luggage used in different countries is different from each other. Globalization of Market: Globalization of market can be defined as the process that helps the companies to integrate the whole world market into one single entity (Varghese, 2009). The company who ways to globalizer their market sell the products with consistency all over the world considering that the whole world in the single market. Globalization of Product: Globalization of products is the very different concept from globalization of market. In this concept, the products of the company are modified in such a way that it can used by the people or market of different countries. For examples, of a company has made software which needs to be sold in different countries having different languages. Thus, the software will be modified in a way so that it can be accessed in those languages. GM Strategies for Global Market Penetration: International trade brings high level of risks for the company. There are many aspects of foreign trade such as outsourcing; licensing, exporting, seeking suppliers, franchising etc. affect the business greatly (Laanti, Gabrielsson Gabrielsson, 2007). In case of General Motors, the strategies used for trading internationally is the constant improvement and the expansion of cost products. The company always tries to bring innovation in the auto parts. There are many examples that suggest that the company uses the strategy of innovation in terms of attracting the global market. The introduction of 4G LTE high speed mobile broadband to enhance the vehicle to vehicle connectivity in Cadillac CTS 2017 is one of the strategies. The company is also planning to release the new design of the vehicle that is called super cruise. In china, the company is continuously using the strategy of joint venture to enter the market. The new and innovative project of Chevrolet will also be releasing by t he company in China, India, Mexico and Brazil by 2019 (Chesbrough, 2007). GM Strategies of Meeting Local Needs: The business of General Motors is very m much diversified in nature. The company meets the local ends of the customers by implementing global network of dealers. It has been analyzed that the company forms the network that allow the firm to distribute the products in all the operating areas (Inkpen, 2008). This helps the firm to transport their products easily and it also helps in communicating with the local customers at every area. The independent dealer of the firm in every county helps the firm to know about the local needs of the people there. Internal Issue of Globalization in GM: Production issues: GM is the firm that manufactures the automotive products like trucks and cars. The company has to serve the market with consistent designs of the products but has to modify the products specification according to the logical needs of the people that differs according to the beliefs and choose of the people as well as the environmental factors of the country. Marketing issues: the company faces some of the issues in marketing as well. The issues are related to the strategy that needs to be adopted in order to market the products in different countries (Daniels, Radebaugh, Sullivan Salwan, 2009). External issues of globalization faced by GM: external issues of globalization are related to the political and legal aspects of the county where the business will going to be established, the company needs to have access of al the legal framework of that country and also needs to maintain that consistency in the process at the same time. Recommendations and Conclusions: After the analyzing the whole scenario, it has been identified that globalization greatly affect the conies like General Motors as it is the firm that operates in many countries. There are many issues such as communication issues, maintain the consistency issues, cultural issues etc. force as the conies to take intelligent decisions over the same (Wilkins Hill, 2011). It has been recommended that the company should focus on some of the things in order to make full profit of the opportunities that the globalization presents for the company the main strategy or step that needs to be adapted by the company is to make their focus on global market. The merging market like China and India provides immense opportunities for the company to avail but the company has to take initiatives in the direction especially in terms of marketing (Fogel, Morck Yeung, 2008). Anointer strategy hat needs to be implemented by the common is up gradation in the technology. The company is still using the same old technology to conduct its proceeds and to design its products. The incurred in fuel efficiency of the vehicles is the need of hour for the firm. This can be done by introducing new and loaded technology so that the firm can compete with the new competitors that are technologically very active in the market. References: Audet, C., Dennis, J. E., Le Digabel, S. (2010). Globalization strategies for mesh adaptive direct search.Computational Optimization and Applications,46(2), 193-215. Chesbrough, H. W. (2007). Why companies should have open business models.MIT Sloan management review,48(2), 22. Daniels, J. D., Radebaugh, L. H., Sullivan, D. P., Salwan, P. (2009).International business. Pearson Education India. Fairclough, N. (2009). Language and globalization.Semiotica,2009(173), 317-342. Fogel, K., Morck, R., Yeung, B. (2008). Big business stability and economic growth: Is what's good for General Motors good for America?.Journal of Financial Economics,89(1), 83-108. Inkpen, A. C. (2008). Knowledge transfer and international joint ventures: the case of NUMMI and General Motors.Strategic Management Journal,29(4), 447-453. Jobber, D., Ellis-Chadwick, F. (2012).Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Laanti, R., Gabrielsson, M., Gabrielsson, P. (2007). The globalization strategies of business-to-business born global firms in the wireless technology industry.Industrial Marketing Management,36(8), 1104-1117. Laanti, R., Gabrielsson, M., Gabrielsson, P. (2007). The globalization strategies of business-to-business born global firms in the wireless technology industry.Industrial Marketing Management,36(8), 1104-1117. Lee-Ross, D., Lashley, C. (2010).Entrepreneurship and small business management in the hospitality industry. Routledge. Malhotra, N. K. (2008).Marketing research: An applied orientation, 5/e. Pearson Education India Pinto, J. K. (2007).Project management: achieving competitive advantage. Upper Saddle River, NJ, USA: Pearson/Prentice Hall. Turban, E., Sharda, R., Aronson, J. E., King, D. (2008).Business intelligence: A managerial approach. New Jersey: Pearson Prentice Hall. Varghese, N. V. (2009). Globalization, economic crisis and national strategies for higher education development.International Institute for Educational Planning (IIEP) Research Paper, UNESCO. Paris: IIEP. Weske, M. (2012). Business process management architectures. InBusiness Process Management(pp. 333-371). Springer Berlin Heidelberg. Wilkins, M., Hill, F. E. (2011).American business abroad: Ford on six continents. Cambridge University Press.